The Beauty Boss Behind The Brand
16 years in the beauty industry, 14 years as a lash professional and forever a girl on the move. Over this period of time, Cierra has set out on a mission to help women elevate their beauty routine + lifestyle.
As a full time lash artist at Doll The Lash Bar, Cierra had begun developing her own line of luxury cosmetics. Her Lash Bath + Lash Cleansing Brush quickly became a fan favorite amongst her clients and team, which sparked a new passion of hers - product development! The next product she had her heart set on to create was her own lash extension line, to be used at DTLB of course! She began the process, started testing her new line out on her clientele, but then the global pandemic hit. Like many beauty salons, DTLB was forced to close, unfortunately. Cierra is not a stranger to facing adversity. So, she pivoted quickly from developing lash extensions to developing lash extension-inspired lash strips, instead. With new stay-at-home-orders and the demand for lashes still being at an all-time high, Cierra was dedicated to helping lash lovers achieve easy lash glam - but now, from the comfort of their own home. With passion and fine attention to detail, Cierra launched her luxury lash line, just like she had always dreamt! And as she continues to grow her cosmetics line, she promises to keep quality, safety, and excellent customer service at the forefront.